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2006-01-04
Accipiter Signs CareerSpecific and infoUSA; Accipiter Continues to Attract Niche Customers Looking for Real-Time Campaign and Creative Optimization Ca
RALEIGH, N.C. & LONDON, Jan 04, 2006 (BUSINESS WIRE) -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced it has signed two new customers, CareerSpecific and infoUSA. These latest customers are just two of the many niche organizations that have turned to AdManager to manage their unique ad serving needs.
CareerSpecific specializes in web site development and hosting for the employment and recruiting industries. The company hosts one of the largest online job boards focused on the food and beverage manufacturing industry and currently hosts several niche job boards and recruiting web sites within the employment industry, including: careersinfood.com, ehscareers.com, and recruiterwebhosting.com. After reviewing several other competitive solutions, CareerSpecific chose to implement Accipiter's AdManager Licensed solution along with its specialized geo-targeting module.
"We required a flexible ad management solution that would effectively serve ads across our entire site network, while also allowing us to customize delivery based on ad format and visitor demographics," said Brian Cain, director of web development for CareerSpecific. "We can also maximize our ad revenue stream through accurate inventory projections and real-time campaign and creative optimization."
infoUSA is the leading compiler of several proprietary databases that capture detailed information on the majority of businesses and consumer households in the United States and Canada. Over 600 full-time employees compile and update the databases from thousands of public sources such as yellow pages, white pages, newspapers, incorporation records, real estate deed transfers, and various other sources. While preparing to launch the new "Enhanced Listings" service on its Directory Assistance website (www.Daplus.us), a completely ad-driven site network, infoUSA consulted several different competitive solutions before choosing Accipiter's AdManager Hosted solution.
"AdManager proved to be a cost-effective solution that offered the necessary flexibility and targeting capabilities to meet our business needs," said David Schajatovic, Vice President of Licensing & Syndication for infoUSA. "After coming highly recommended to us by Clear Channel Interactive, we knew Accipiter and its technology was the right fit for us."
Accipiter's AdManager is available as a site-side licensed ad management solution (AdManager Licensed) or as an outsourced ad management solution (AdManager Hosted). AdManager allows publishers to manage revenue by packaging their inventory for maximum value through accurate inventory projections followed by real-time, revenue-based delivery optimization of campaigns and creatives. AdManager delivers campaigns where they perform better, thus optimizing the value of each impression. AdManager also offers comprehensive targeting capabilities, fast ad delivery, real-time reporting and open API's for easy integration with a publisher's other business systems. For more product information, please visit http://www.accipiter.com/solutions/solutions.php.
About CareerSpecific
CareerSpecific specializes in niche website development and hosting for the Employment and Recruiter industries. We began with a simple idea: develop a website dedicated to a specific industry. That idea became CareersInFood.com, which in turn became the NEWT Engine. Many of our recruiter products came from a need by our founders, who have been Executive Recruiters for a combined total of over 50 years. We strive to make the complex simple and affordable.
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers, eTailers and media networks to maximize revenue and reduce operating costs through innovative online ad management and behavioral targeting technologies. Accipiter's industry-leading products provide effective campaign management and optimization, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format-all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter's experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit www.accipiter.com.
AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.
SOURCE: Accipiter Solutions, Inc.
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