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2005-09-26
EffectiveBrand Introduces The First Toolbar Hosting Platform; Platform Enables Web Hosting Companies to Offer a New Service to their Customers, Allowi
REHOVOT, Israel, Sep 26, 2005 (BUSINESS WIRE) -- EffectiveBrand, the Toolbar Service Provider pioneer, introduced today the first toolbar hosting platform that enables web publishers to create, customize and update their toolbar in moments. The platform eliminates the publisher's need to deal with the software development cycle making maintenance simple and easy. Now, web hosting companies can enhance their existing service by offering clients an opportunity to build their own toolbars based on the EffectiveBrand platform.
The toolbar is designed through a similar method used to develop web sites. Using a familiar point and click interface, publishers can create a customized toolbar for their web communities, including logo, RSS newsfeeds, a ticker, as well as additional content. Prior to EffectiveBrand, toolbars were treated like any other software application requiring costly software development and an extended maintenance cycle.
Currently, there are over 40,000 web communities on the EffectiveBrand platform with approximately 7,000 web communities joining monthly. The toolbar provides publishers an effective means to communicate with their communities by allowing them to customize the content of the toolbar. As such, the toolbar acts as an extension of the web site and keeps members continually updated. In order to support additional needs of the publisher, EffectiveBrand provides a full suite of services including promotional web banners, analytical tools, routine roll-out of novel functionality, and an additional built-in revenue channel.
"EffectiveBrand's toolbar hosting platform enables web hosting companies to add an innovative toolbar solution to their service offerings," says Ronen Shilo, CEO of EffectiveBrand. "The platform already has a proven record of increasing web community stickiness and monetizing community search traffic."
About EffectiveBrand
EffectiveBrand, the Toolbar Service Provider (TSP) pioneer, enables web publishers to create, customize and update their toolbar in moments. Its patent pending technology eliminates the publisher's need to deal with the software development cycle making maintenance simple and easy. EffectiveBrand, owned by Platforma Online, positions the toolbar, once associated with large search engines, as an essential part of every web site. For more information, visit www.effectivebrand.com.
SOURCE: EffectiveBrand
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