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2004-01-16
C I Host's Wi-Fi Guy Testdrives Wireless Access at Sundance Film Festival, Prepares for Cross-Country Roadtrip
PARK CITY, Utah, Jan 19, 2004 /PRNewswire via COMTEX/ -- C I Host today began the "beta test" of the "Wi-Fi Guy" roadtrip at the 2004 Sundance Film Festival in Park City, Utah. After the test run at Sundance, the Wi-Fi Guy will cross America "seeking out all things wireless" -- connecting, networking, hooking up -- and reporting from the road.
"We sponsored the Wi-Fi Guy because C I Host has a history of progressive marketing," said Christopher Faulkner, CEO of C I Host. "Wi-Fi is the most liberating business tool since the laptop. So we want to help point out the hot beds of wireless activity, spread the word and recruit more disciples."
The Wi-Fi Guy, a journalist and published author, said, "Sundance is the place to reach opinion leaders, celebrities and early adopters -- and this year, there is a huge Wi-Fi presence, compliments of Starbucks Coffee Company, HP and T-Mobile, USA."
Ironically, the idea for the Wi-Fi Guy tour was conceived at a Starbucks coffee shop, when passersby repeatedly asked the writer about his wireless connection -- consisting of an HP laptop and a T-Mobile Hotspot connection. (C I Host threw in unlimited use of a 2004 Ford Expedition -- boldly wrapped in C I Host's trademark orange and blue.)
"It's cool and productive, but many people know nothing of Wi-Fi," said the Wi-Fi Guy. "So, we discussed the idea at C I Host and ... 'Roadtrip!'"
Wi-Fi is a local area network (LAN) that communicates via radio waves on the 802.11 communications standard instead of wires. Hotspots are available throughout the United States in coffee shops, airports, copy service centers and even churches enabling users to access the Internet.
The annual Sundance Film Festival, a major program of Sundance Institute, is held each January and is considered the premier showcase for American and international independent film.
About C I Host:
C I Host (www.cihost.com ), based in the Dallas/Fort Worth market, is a global Web hosting and Internet solutions provider, serving 205,000 individual consumers and businesses in 182 countries worldwide. C I Host is headquartered from its main facility and Network Operations Center in Bedford, Texas, and it operates three additional diverse data centers in Los Angeles, New York City and Chicago.
SOURCE C I Host
D. Kent Pingel, Public Relations Director of C I Host,
+1-888-868-9931, ext. 7006, or kentp@cihost.com
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