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Search
engine and web directories are one of the most important
ways to generate traffic. There are thousand of search
engine, but only a limited number of them are likely to
send you visitors. Google
alone provide about 70% of the web search engine traffic.
If you want to get most out of your search engine
submission time, there are only following three category
of place where your site need to be found.
Crawling
Search Engine:
Once
you submit home your site to Crawler-based search engines,
they automatically visit rest of the web pages of your
site to compile their listings.
This means more pages of your site can be found in
crawler-based search engine then human made web
directories.
Google
Google
is the most important and biggest crawler-based search
engine. Google also powers AOL,
iWon and Yahoo
searches. The best way to get listed in Google is to build
some good links to your website. Crawler follows the link
and automatically indexes your site. If you are listed to
one of the major directory described below, major crawler
search engine like Google pick your site and list them.
You
can submit your site from Add
URL page to Google
Inktomi
Inktomi
is another very important crawler based search engine.
Inktomi also powers MSN
Search and HotBot.
Unlike Google, Inktomi does not provide any free to Add
URL Page. If you have good links to your site, chance are
that Inktomi crawler will pick your site.
You
can submit your site through Paid
Submission program to Inktomi. This service will cost
you $39 per year.
AllTheWeb/FAST
AllTheWeb
or FAST is big another crawler based search engine. It
power AllTheWeb
and Lycos.
You can either submit your site free from Add
URL Page or paid submission service with Lycos
(paid submission). The free site submission take 6 –
8 weeks to index your page while paid service take only 2
days.
Add
free to AllTheWeb/FAST - Add
URL Page
Paid
Service for AllTheWeb/Lycos – Paid
Service – Cost $35 per year
AltaVista
AltaVista
is also crawler-based search engine. It was recently
bought by Overture.
If you submit you site to AltaVista, you site might appear
in overture search results. You can submit your site using
free or paid service. Free service takes about 6 weeks to
index your site and paid service take only 2 days.
AltaVista's Express Inclusion service is priced at $39 for
a 6-month subscription period.
Submit
your site to AltaVista
Teoma
Teoma
is important crawler-based search engine because it powers
the main of the results that appear at the popular Ask
Jeevs Teoma has no free Add URL page, you can add to
Teoma through Ask
Jeevs Site Submission paid inclusion program. Paid
program cost $30 for one-year period.
The
Web Directories:
Directories
are search engines maintained and powered by human beings.
Human editors review each and every site submitted to
directory. Getting
listed with the following directories is very important,
because they generate large amount of traffic. Directory
normally adds one page (home page) per site.
Open
Directory
Best
news is submission to Open
Directory is free. The Open Directory is a human
edited, volunteer-built web directory. Many major search
engines including Google uses search results from Open
Directory. Open Directory is essential to any site owner.
To submit, locate the category you want to be listed in.
Then use the "add URL" link that appears at the
top of the category page.
Submit
Site to Open
Directory.
Yahoo
Yahoo
Directory
is the most important. It now costs $299 a year to get a
commercial site listed, and that's only if your site is
good enough to be included. The first $299 is paid
up-front, and they keep it even if they don't list your
site. Non-commercial site are free.
If
you are paying to submit, you don't have to pick a
category. Just go to Yahoo Express Submission Form
below:
http://add.yahoo.com/fast/add?+Business
If
you are submitting for free to a non-commercial category,
select the appropriate category, click on the
"Suggest a Site" link that appears at the top
right hand corner of category page. That will bring up a
submission form.
LookSmart
LookSmart
is another important directory and provide search results
to MSN.
Look smart charges a one-time fee of $29 to review
commercial sites. A non-commercial site can be submitted
to Looksmart through Zeal
, which is free. You'll need to sign-up as a Zeal member
and have to take a test to submit a site to Zeal.
Click
on the following url to submit a commercial site to
LookSmart
http://listings.looksmart.com/
Click
on the url below to become Zeal member
http://www.zeal.com/users/become_a_zealot.jhtml
Paid
Listing (PPC):
This
unique way to appear in the top results for the keywords
you are interested in within a day. However, this fast and
guaranteed way to appear in top results, comes a cost.
Basically you bid on the keywords you wish to
appear for and agree to pay a fixed amount each time
someone clicks on your listing, that’s why this is also
known as pay-per-click or PPC.
Overture
(GoTo)
An
account with Overture
requires a $50 minimum deposit, and you must spend at
least $20 per month.
You
can sign-up for Overture's paid listings via the following
URL:
http://www.content.overture.com/d/about/advertisers/
Google
AdWords
Google's
self-service AdWords program charges a per click fee,
similar to Overture. AdWords charges a $5 activation fee
and 0.05 minimums bid per click.
You
can sign-up for Google's
AdWords via the following URL
https://adwords.google.com/select
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